THEN AGAIN, SO DOES MOST OF THE STUFF THE ITALIAN MODEL DOES.
You may or may not be familiar with Gianluca, but believe us when we say that amongst influencer circles, particularly in his home country of Italy, he’s a pretty big deal.
The best way to describe the 51-year old would be Dan Bilzerian meets the slightly campy quality of Saltbae, with just a touch of silver fox Nick Wooster thrown in. He’s shredded, he’s stinking rich from his past life as a business magnate, he’s a sucker for posting vain workout videos of himself, he’s a DJ signed under Armin Van Buuren’s Armada Music, and he’s about as flamboyant in displaying his wealth and lavish lifestyle as anyone else on Instagram.
Naturally, he has a ton of followers as a result. 12.6 million, to be exact.
He’s also famous nearly entirely from one viral video, which as of the time of writing has racked up over 13 million views.
Naturally, Gianlucca has made something of a second life out of making the unbelievable seem real. How, after all, could a 50 year old not only have it as good as he does, but look so good? But neither of those questions mystify nearly as much as the latest workout contraption he himself has come out with. Introducing the Enjoybike.
For all intents and purposes, it’s one of those slightly reclined exercise bikes that you jump on when you’re too beat from leg day to consider sitting on a normal bike. Crossed, as far as we can see, with an oven.
Forming a halo around the bike is a series of infrared lights, designed to mimic the effect of the infrared saunas that are taking off as a wellness trend right now. According to Enjoybike’s website, the temperature around the seat averages around 30°C when it’s switched on, allowing the user to burn upwards of 800 calories in a 45 minute session.
For added effect, wear a pair of pants that literally won’t breathe and wash the sweat pool around your thighs. The water weight will quite literally fall off.
“Since I designed, built and started using #ENJOYBIKE I feel like a kid, able to do anything! The pain in my joints disappeared, my body has sculpted itself and everyday I feel an incredible sense of lightness. Just listen to my friendly advice, try it straight away!”
Just how he thought of throwing the two together is beyond us, but hey. Crippling dehydration aside, we’d give it a go if we could. Particularly if a few goes on it left us looking and moving like this.